May 7, 2020

Apple Maintains Lead After Smartwatches Defy Global Sales Slump


(Bloomberg) — Apple Inc. again commanded a majority share of the smartwatch market in the first quarter, when the Covid-19 outbreak encouraged health tracking and drove a 20% rise in shipments.

Global smartwatch shipments reached 13.7 million units in the first three months of this year, defying a worldwide slump in consumer electronics arenas such as mobile phones. Apple’s share inched up a percentage point to 55.5%, according to Strategy Analytics.

The Apple Watch is seen as one of the key growth drivers for the U.S. company, which has stopped detailing quarterly iPhone shipments as the smartphone market matures. Compal Electronics Inc. and Quanta Computer Inc. are the Cupertino, California giant’s assembly partners for the wearable device, according to GF Securities analyst Jeff Pu.

Strategy Analytics notes that Apple achieved its highest market share in two years after shipping 7.6 million units. Samsung Electronics Co. was second with 1.9 million and Garmin Ltd. rounded out the top three with 1.1 million.​

​“We expect global smartwatch shipments to slow sharply in the second quarter of 2020, due to the ongoing Covid-19 pandemic,” said Woody Oh, a director at Strategy Analytics. “However, the second half of this year and beyond will see a decent rebound, as consumers worldwide steadily regain confidence and more retail stores reopen.”

Read more: Demand for Health Gadgets Surges in Lockdown, Likely to Last

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